FOR IMMEDIATE RELEASE
Limited100 founder Simon Wright unveils a halo collection at 340cm scale, priced at £38,888 per work, with acquisitions handled by private dialogue rather than public sale.
NOTTINGHAMSHIRE, ENGLAND - Simon Wright, founder of the British automotive print house Limited100, has launched OCTAD.ONE, a new collector-grade fine art initiative built around a single, uncompromising idea: eight 1-of-1 large-format artworks, with the source file locked the moment each is acquired.
Where Limited100 built its reputation on accessible exclusivity; capping every print run at 100 and shipping handcrafted automotive wall art to collectors in over a dozen countries, OCTAD.ONE inverts the model entirely. There are no editions, no reissues, and no digital re-release. Once a piece from the Octad is acquired, its source file is permanently locked and the work will never exist again in any form.
Eight works are now available for acquisition.
“With Limited100, I figured out early that 100 was the right number; enough exclusivity to matter, enough scale to build a business,” said Simon Wright, founder of Limited100 and OCTAD.ONE. “OCTAD.ONE asks a different question: what happens if the run is just one? Eight pieces, four artists, no repeats, no second chances. It’s the same obsession with craft I started with on a Lamborghini Miura print in my front room, just taken as far as it can possibly go.”
The Collection
An Octad is defined as an immutable group of eight distinct works. For this inaugural release, Limited100 commissioned four international masters of automotive photography, each given complete creative isolation to produce their defining masterpieces at a continuous, monolithic 340cm scale; a size more associated with gallery installation than print retail.
Eight works are available for acquisition from launch:
- LaFerrari by Tim Wallace
- Ferrari Monza SP1 by Tim Wallace
- Ferrari Enzo by Thomas Boudewijn
- Mercedes-AMG One by Thomas Boudewijn
- Longnose Jaguar D-Type Continuation by Paul Ward
- Pagani Zonda C12 chassis #001 by Rudolf van der Ven
- Lola T70 Mk3B by Paul Ward
-
Alfa Romeo 8C 2300 Monza by Paul Ward
Prospective collectors can submit a private enquiry to be among the first contacted.
Each piece is priced at £38,888 and produced as a single, seamless fine art pigment print under acrylic glass; a continuous optical plate offering UV filtration and exceptional colour depth at scale. Acquisition includes full white-glove logistics: custom-built protective casing, pre-cleared international customs handling, and certified on-site installation by art engineers trained to handle the piece’s 114kg mounted weight.
Origin
“I’ve always been fascinated by the luxury sector, having built global websites for AGA Rangemaster and studied luxury brand hierarchy at postgraduate level in marketing,” said Wright. “While Limited100 was more about accessible luxury, I’ve always been intrigued as to how far a brand can be extended into the ultra-elite tier.”
“After completing a number of large-format acrylic glass automotive art installations for Limited100, I realised there is a market for UHNW collectors, in both the private and commercial spaces. The logical choice was to create a separate halo brand for 1-of-1 commissions, so as not to confuse the Limited100 offering; this is how OCTAD.ONE was born.”
“We started working with Tim Wallace back in 2021, and the standard he sets; in lighting, in consistency, in just how few people can shoot a car the way he does, quietly raised the bar for the whole roster ever since. OCTAD.ONE’s first releases are LaFerrari and Ferrari Monza SP1 by Tim Wallace.”
Having grown Limited100 from a standing start to a global customer base spanning the UK, USA, Australia, Germany, Canada and beyond; entirely through organic discovery and word of mouth, Wright identified a segment of collectors for whom even a “1 of 100” print no longer represented true scarcity.
“Buyers of our Limited100 prints care about craftsmanship and durability above all,” Wright noted. “But there’s a smaller group of collectors building serious automotive environments; private galleries, marque-specific collections, who were asking for something that simply didn’t exist yet on this scale, with this level of permanence. OCTAD.ONE is that answer.”
OCTAD.ONE operates as a curated initiative under Limited100. Anyone may submit an enquiry, but acquisitions themselves are handled through direct, private dialogue rather than public sale, in keeping with the confidentiality its collector base expects.
About OCTAD.ONE
OCTAD.ONE is a collection of monumental automotive fine art, presenting investment-grade, 1-of-1 works directly to collectors outside conventional gallery structures. It is curated by Limited100.
About Limited100
Founded by Simon Wright and based in Nottinghamshire, Limited100 is a Made in Britain-certified producer of handcrafted, limited-edition automotive wall art, working with award-winning photographers including Tim Wallace, Thomas Boudewijn, Paul Ward and Rudolf van der Ven. Since launch, Limited100 has shipped prints to over 500 collectors worldwide.
Media contact
Simon Wright
Founder, Limited100 & OCTAD.ONE
info@limited100.co.uk
+44 (0)1159 903 669
octad.one | limited100.co.uk